A challenge to brand a capture and monitor device, designed by the Tyre Collective to reduce non-exhaust emissions.

As traders and businesses drive into low-emission city areas, the usual emission and congestion charges would be reduced by having the Particle Attractor Strip (PAS). With the PAS, traders will also be offered a badge that can be advertised on trader sites such as Trust a Trader or Check a Trade. Their business will be given priority and therefore more customers.
Audience
My audience is independent businesses and traders who commute by a van on a daily basis into city zones.
Location
Advertisement on heavily congested roads and commuter routes, as well as trader and business platforms.
Channel
Billboards, traderĀ and business platforms.
Naming System
Website Banner and TFL Letter
TFL Email
Trader Website
Badge Design

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