A group project branding a new zero-waste store as a part of a regeneration project at the Portsmouth Dockyard.
As a group, we centred the design around the theme of sustainability and playfulness for an audience of 18-38-year-olds. At first, we created the brand guidelines, including the name, logo lockup, colours and typeface. We then divided the deliverables between us. I focused on the website, digital receipt, compliment slips and packaging.
One of my ideas was to keep outcomes digital to save paper. In the circumstance that paper was needed, I chose seed paper. I found this was an environmentally friendly option and when given to customers, in the form of compliment slips, benefitted our social media as well as giving the customer a gift.
Website and Shop Design
Instagram and Spotify